Magnify Media on LinkedIn: We're proud to share our latest commercial... This time for Sleep &… (2024)

My prompt recipe for Runway Gen-3 Alpha text-to-video creation (feed your favorite LLM to generate prompts for your videos) #kitkat are welcome 😎🤣☺️😉🤓:You are a movie director or cinematographer, aiming to provide a strong prompt for Runway's Gen-3 Alpha that conveys the scene, subject, and camera movement. Structuring your prompt into separate sections can help provide consistent results.Here's an example structure to follow:[Camera movement]: [Establishing scene] with [Additional details].Camera Movement:Specify the desired camera movement, such as low angle, high angle, overhead, FPV, handheld, wide angle, close up, macro cinematography, over the shoulder, tracking, establishing wide, 50mm lens, SnorriCam, realistic documentary, or camcorder.Example: "Low angle static shot: The camera is angled up at a woman wearing all orange as she stands in a tropical rainforest with colorful flora. The dramatic sky is overcast and gray."Movement Speeds:Specify the desired speed of the movement in your video, such as dynamic motion, slow motion, fast motion, or timelapse.Example: "Fast motion: A car drives through a bustling city at night, with lights streaking past it."Movement Types:Include any specific movement types you want in your video, such as grows, emerges, explodes, ascends, undulates, warps, transforms, ripples, shatters, unfolds, or vortex.Example: "Ascends: A drone shot of a hot air balloon slowly rising above a picturesque landscape."Style and Aesthetic:Specify the desired style and aesthetic of your video, such as moody, cinematic, iridescent, home video VHS, or glitchcore.Example: "Cinematic: A couple is walking hand in hand on a beach at sunset, with a dreamy and romantic feel."Text Styles:Include any specific text styles you want in your video, such as bold, graffiti, neon, varsity, or embroidery.Example: "Bold: A title screen with dynamic movement, featuring a bold and impactful font."Remember to keep your prompt focused on what should be in the scene, and repeat or reinforce key ideas in different sections of your prompt to increase adherence in the output. Don't be afraid to experiment with different structures, keywords, and styles to bring your artistic vision to life.IMPORTANT: Limit the prompt to 500 characters max.Happy creating! 😎😉Today's example:Low angle dynamic shot: A skateboarder in neon outfit performs tricks in a graffiti-filled alley. Fast motion with grows and warps effects. Cinematic aesthetic with neon text overlays for titles. #Skateboarding #Cinematic #Neon

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Lamborghini in Lens 2024 - Video Reel Competition in MumbaiDear VMS Students,The moment has arrived to showcase your skills, creativity, and passion. The Lamborghini in Lens 2024 Video Reel Competition in Mumbai is your stage to shine. This is your opportunity to prove that you have what it takes to stand out in the world of motion graphics and VFX.Here’s what such a competition might involve:Theme and Guidelines: Participants would be tasked with creating a short video reel, often around 30 to 60 seconds, that highlights the design, performance, and luxury of Lamborghini vehicles. The theme could be centered around speed, luxury, urban exploration, or any creative concept that resonates with the Lamborghini brand.Eligibility: The competition might be open to both amateur and professional filmmakers, photographers, and content creators, possibly with different categories or awards for each group.Judging Criteria: The videos could be judged on creativity, cinematography, editing, adherence to the theme, and the overall impact of the reel. The use of motion graphics, VFX, and innovative storytelling could play a significant role in the judging process.Prizes and Recognition: Winners might receive prizes such as cash rewards, Lamborghini merchandise, or even the opportunity to collaborate on official Lamborghini projects. Additionally, winning reels could be featured on Lamborghini's official social media channels or at exclusive events.Event Location: The competition might culminate in a showcase event in Mumbai, where selected reels are screened, and winners are announced. This could be held at a luxury venue or a film festival, adding to the prestige of the competition.If you’re interested in participating, it could be a fantastic opportunity to apply your motion graphics and VFX skills.https://lnkd.in/dK9qVDGf #lamborghiniinlens #vfxmultimediaschool #reelcompetition #vmsstudents #mumbai

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Hey connections 🖐️, Certainly! Cinematography is the art and technique of visual storytelling through the use of moving images. Key elements include:1. **Camera Movement:** The way the camera moves can greatly impact the viewer's experience. Techniques like panning, tilting, tracking, and zooming are used for different effects.2. **Composition:** Just like in photography, how elements are framed within the shot is crucial. Consideration of the rule of thirds, leading lines, and symmetry is common.3. **Lighting:** Lighting plays a pivotal role in setting the mood and tone of a scene. Cinematographers use various lighting setups, such as key lights, fill lights, and backlights, to achieve the desired effect.4. **Color Palette:** The choice of colors in a film can evoke specific emotions. Cinematographers work with color grading to enhance or alter the color scheme.5. **Aspect Ratio:** The ratio of the width to the height of the film frame influences the visual experience. Different aspect ratios can convey different feelings and aesthetics.6. **Depth of Field:** Controlling what's in focus and what's blurred in the background can draw attention to specific elements and create a sense of depth.7. **Frames per Second (FPS):** The frame rate affects how motion is perceived. Higher frame rates can create smoother motion, while lower frame rates may impart a more cinematic or stylized feel.8. **Shot Types:** Different shot types, such as close-ups, wide shots, and aerial shots, serve various storytelling purposes and contribute to the overall visual narrative. ParanidaranArunasalam ❤️

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🎬💡 Crafting Contours with Light: The Art of Rim Lighting in AI Cinematography 🌟📸In the vast canvas of digital filmmaking, a stroke of light can carve out stories from shadows. Rim lighting, an artist’s trick as old as time, now wields new power in the hands of AI filmmakers at FilmArt.ai. Let’s unravel how this dynamic lighting technique shapes our visual narratives:The Halo Effect: Rim lighting works its magic by casting a light behind the subject, sculpting an aura or halo that transcends mere backlighting. It’s a dance of luminance and obscurity that defines contours and breathes life into scenes. 🌒Types of Rim Lighting and Their AI-Alchemy:Soft Rim Lighting: With a whisper of glow, soft rim lighting envelops subjects in a subtle outline, perfect for scenes that require a touch of romance or realism. Think of it as the soft touch of dawn on the hero's shoulder. 🌅Hard Rim Lighting: For a bold statement, hard rim lighting etches subjects into the visual space, crafting stark contrasts perfect for moments of tension or grand reveals. It’s the spotlight on the climactic duel. ⚔️Colored Rim Lighting: Adding hues to the rim lighting is like setting the emotional tone with colors—blue for a futuristic chill, red for danger lurking, or gold for magic in the air. 🌈AI’s Edge in Rim Lighting:AI lets us play god with light, adjusting and experimenting with rim lighting across genres and styles without the constraints of physical setups.🔍 Portraiture to products, sports to wildlife, fashion to films—rim lighting is the invisible hand that draws viewers' eyes, shaping perceptions and feelings. And with AI, we craft these effects with precision, transforming the ordinary into the cinematic.🚀 Whether highlighting the sleek design of a new gadget or encapsulating the grace of a gazelle in motion, AI-generated rim lighting is our digital brushstroke.💡 Mastering the Prompt:To coax AI into generating that perfect rim-lit scene, your prompts must be as vivid as your vision—describe the light, the subject, the shadows, and the story they will tell together.Join us at FilmArt.ai as we continue to explore and educate on AI’s transformative role in cinematography. Look out for more deep dives into lighting techniques that define the next era of storytelling. 💫#AIFilmmaking #GenAI #FilmArtAI #Cinematography #RimLighting #VisualStorytelling #DigitalCinema

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#Hey connections I'm proud to tell about the Illuminating Cinematic Atmosphere: Exploring the Impact of Lighting TechniquesIntroduction:Lighting plays a pivotal role in shaping the cinematic atmosphere, influencing mood, tone, and the overall viewer experience. Filmmakers employ various lighting techniques to create a visually compelling narrative that captivates audiences. This article delves into the significance of lighting in filmmaking and explores how different techniques contribute to the overall cinematic atmosphere.1. Natural Lighting vs. Artificial Lighting: Natural lighting, harnessed from the sun or practical sources on set, can enhance realism and authenticity, while artificial lighting provides control and flexibility in creating specific moods. - Filmmakers often blend these two sources to achieve a balanced and visually striking effect.2. Color Temperature and Emotional ImpactWarm colors (e.g., reds, oranges) evoke feelings of warmth, intimacy, and passion, while cool colors (e.g., blues, greens) create a sense of calm, mystery, or suspense.The careful manipulation of color temperature contributes significantly to the emotional resonance of a scene.3. Contrast and Shadows:High contrast lighting with deep shadows can intensify drama and add a layer of complexity to the narrative.Soft lighting, on the other hand, minimizes shadows, creating a more gentle and serene atmosphere.4. Directional Lighting and Character Portrayal: The direction of light sources can emphasize or diminish certain facial features, influencing the audience's perception of characters.Backlighting can create silhouettes or halos, adding depth and dimension to the visual storytelling.5. Time of Day and Setting: The choice of lighting techniques is closely tied to the time of day within the narrative.Moonlight, sunrise, or sunset scenes offer unique lighting opportunities that enhance the atmosphere and contribute to the storytelling.6. Cinematography and Lighting Collaboration:Cinematographers work closely with lighting technicians to achieve the desired visual aesthetic, ensuring that each frame complements the overall tone of the film.Collaborative efforts result in a seamless integration of lighting techniques with camera movements and framing.Conclusion:In the realm of filmmaking, lighting is an art form that goes beyond mere illumination. It serves as a powerful tool for directors and cinematographers to shape the emotional landscape of a film. By understanding and harnessing various lighting techniques, filmmakers can craft cinematic atmospheres that resonate with audiences, immersing them in the narrative and leaving a lasting impact.#snsinstitutions #snsdesignthinkers #snsdesignthinking #snsct

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How They Shot That Sexy Slo Mo in 'Challengers'https://ift.tt/69XPo7QWritten by Max Losito In June 2022, a U.S. production asked if I was interested in renting my Photo-Sonics 4B camera for some slo mo shots for a feature. I was surprised about the request, because it had been a long time since I shot anything high speed on film, especially with this camera.My first question was which director was taking on this big challenge, and when I got the answer, I immediately understood everything. Luca Guadagnino shoots all his movies on film, and he didn’t want to shoot this shot in digital.I have big respect for directors that use film, even more for the ones that using it on high-speed photography.My background is typically direction, cinematography and slow-motion effects, both digital and on film. My role for Challengers was as a service and high speed expert, providing the camera and lenses for the special sequences.The Photo-Sonics 4B was built to film nuclear and ballistic test, but also for the NASA space program.I extensively use this camera during the end of 90’ for tabletop shots in advertising on commercials I direct. My model is running from 85fps to 2000fps burning 1000ft roll in 8 seconds. Shooting with this camera is extremely hard. The plastic 1000ft film cores need to be replaced with special aluminum ones due of the camera speed.The camera shutter is only 72 degrees that become 1/10.000 shutter time at max speed, and it use medium format Pentax 645 lenses that are f4—the fastest ones.So, all this is translating into a lot of light!Luckily my 4B has a video tap, that makes framing and playback at normal speed easy. For Challengers we shoot six shots between 1000-2000fps. Your browser does not support the video tag. The eyes close ups, including Zendaya’s, that are into the opening sequence of the movie. Then there is the sequence of shots where Patrick, (Josh O’Connor), smash a tennis racket from different POV’s. Last one is a low POV of Art (Mike Faist), with the sweat dropping over the lens.We shoot in full sunny day together with two diffused Arri M90 and an Arri Skypanel S360 on Kodak Vision3 5219. Your browser does not support the video tag. via No Film School https://ift.tt/rsX5wx2June 18, 2024 at 11:32AM

What’s Stopping You from Landing Big Clients?Ever wonder how to land high-ticket clients like Gatorade? It's not just about creating stunning content. It's about believing in yourself, your passion, and understanding that growing and scaling your creative business takes time, effort, and dedication.Dreams might seem far out of reach, but remember, you can achieve them. You can work with globally recognized brands. But it takes more than just talent—it takes consistent effort and showing up every single day.Here's the truth: Big clients like Gatorade aren’t just looking for cool visuals; they’re looking for results. They want problem solvers. So, stop focusing on making things look “cool” and start focusing on how you can create solutions and drive results for your clients.Success isn’t instant. It’s a journey of learning, growing, and pushing beyond your limits. Keep your eyes on the prize, work hard, and stay committed. The right clients will notice your dedication and your ability to deliver real, tangible results.🚀 Ready to make your big dreams a reality? Believe in yourself, put in the work, and the high-ticket clients will follow. 🌟Client:@gatoradeja@gatoradeAgency:@noboxProduction Company:@kyleloftusstudiosAthletes:@original_ants@wayne_jumpsquad8Production Crew:- Executive Producer: @hellokyleloftusstudios- Director: @hellokyleloftusstudios- Producer & Assitant Director: @christophergote- Director of Photography: @hellokyleloftusstudios- Camera Operator: @enmanuelzabala18- Photographer: @hermaximo- Key Gaffer: @dp_ot- Hair & Make-up: @nataliermua- Wardrobe Stylist: @kellielynndreher- Prop Stylist: @mickeymcclain- Post Production Supervisor: @kyleloftusstudios - Editor & Colorist: @_jpsinger- Behind the Scenes Photo & Video: @dreamersplayground.co- Driver: Keyonn Golden#filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography

In today's world, where innovation is constantly reshaping our lives, effectively communicating the value of new inventions is key. Whenever we receive briefs from clients, no matter how complicated the technology is, we always make sure to translate technical details into easily digestible content that captures audience's attention and sparks interest, instead of just a minute of video that purely explains how advanced the technology is, that the audience (potential customers) cannot relate to. Let me know your thoughts!#TVC #Productlaunch #Productvideo #Crowdfundingvideo #Videoproduction #Mammotion #Lawnmower

So the big news today is that Nikon have acquired RED. As a camera rental business, we really owe our existence to buying the original RED One Camera back in 2006. Although back then it wasn't strictly 'buying' - we wired a deposit for a pre-order to a slightly mysterious Californian company for something that didn't yet exist and had only vague technical specs.When our first RED One camera arrived in 2008, it really was the chaotic 'wild west' age of digital cinematography: self proclaimed experts who had only used the camera for a few months springing up everywhere, DOP's refusing to ever work with the camera again after a bad experience, and the camera really came to define the role of the DIT. More computer/IT box than camera, it had 2 minute plus boot times, tendencies to crash/lose power mid take, overheat, footage recorded on spinning disks that often skipped a few frames mid take... lets leave it there.But as much as it had significant teething issues, it was a great time, with a global community of owners getting behind the product and sharing knowledge. I once emailed RED about a technical issue and actually got a reply from Jim Jannard directly.Their camera offering significantly improved after the original RED One, but over the last few years, I've felt that RED has gone from being trailblazer company to something much less relevant in the current market. It's marketing and user culture is overly macho and perhaps slightly too aggressive, with product names like 'Weapon', 'Bomb' and 'Raptor'. You could get the impression they are manufacturing firearms rather than creative tools for cinematography. Nikon could be a great fit for RED and I hope it's able to realign the brand and give it new purpose and relevance. Largely absent from the cinematography marketplace, it will be interesting to see where Nikon takes RED, but from the outside, this looks like an interesting move with a lot of untapped potential.

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What’s the #1 secret to landing and keeping those high-ticket clients like Gatorade?It’s not just about making the coolest content. It’s about solving problems and creating real results.Sure, charging more might be tempting, but the real magic happens when you shift your focus. Think about this: When you invest in something, you expect results, right? Well, so does your client.Stop chasing the “cool” factor and start listening. Understand your client’s pain points and how you can alleviate them. 🧩 Your goal? To minimize their pain and inconvenience while delviering results that MATTER. If you can do that, they’ll keep coming back, again and again.Believe in yourself and your passion. Building and scaling a creative business or personal brand takes time and effort. Stay dedicated, show up, and understand that the journey to attract globally recognized clients isn’t always easy, but it’s definitely worth it.🚀 Ready to make your dreams a reality? Focus on results, not just aesthetics, and watch your business soar. 🌟Client:@gatoradeja@gatoradeAgency:@noboxProduction Company:@kyleloftusstudiosAthletes:@original_ants@wayne_jumpsquad8Production Crew:- Executive Producer: @hellokyleloftusstudios- Director: @hellokyleloftusstudios- Producer & Assitant Director: @christophergote- Director of Photography: @hellokyleloftusstudios- Camera Operator: @enmanuelzabala18- Photographer: @hermaximo- Key Gaffer: @dp_ot- Hair & Make-up: @nataliermua- Wardrobe Stylist: @kellielynndreher- Prop Stylist: @mickeymcclain- Production Assistant: @dreamersplayground.co- Driver: Keyonn Golden#filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography